Runels is very serious about protecting the vampire name, emphasizing that he defined and named the procedure and does not want people being confused. He goes to great lengths to prevent "Vampire Facelift" from become a generic term for any procedure that uses PRP and makes it clear the procedure is not for everyone, including patients on blood thinners.
You've probably seen the photos on Instagram: A celebrity or influencer's face covered with blood splatter. No, it's not Halloween makeup, it's actually one of the latest treatment trends in skin care, also known as a "vampire facial." Celebrities, including Kim Kardashian West and Bar Refaeli, are fans of the facial, which might look quite scary, but boasts big-time results.