Runels is very serious about protecting the vampire name, emphasizing that he defined and named the procedure and does not want people being confused. He goes to great lengths to prevent "Vampire Facelift" from become a generic term for any procedure that uses PRP and makes it clear the procedure is not for everyone, including patients on blood thinners.
The same process is used in the Vampire Facial. The patient’s own blood is drawn, treated, and then the platelet-rich plasma is injected into the patient’s face. Injections are made into strategic areas to encourage skin healing and renewal through new collagen production and fresh skin cells full of human growth factors. This increase in collagen and growth factors creates a more youthful, plumper, and firmer appearing skin.
In laymen's terms: It's a facial that essentially uses, "your own blood to help promote the healthy activity of your skin cells," says Joshua Zeichner, the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City. Our blood is comprised of red blood cells and serum, which contain our white blood cells and platelets.