The Vampire FaceLift® Procedure™ is not as gruesome as a visit from Count Dracula. Your board-certified plastic surgeon begins by drawing blood from your arm. He or she then spins the blood to separate out the plasma. Blood plasma contains platelets, which are proteins and growth factors that stimulate collagen production, among other bodily functions. Collagen, in turn, is the protein that makes our skin look and feel supple, elastic and youthful.
Runels is very serious about protecting the vampire name, emphasizing that he defined and named the procedure and does not want people being confused. He goes to great lengths to prevent "Vampire Facelift" from become a generic term for any procedure that uses PRP and makes it clear the procedure is not for everyone, including patients on blood thinners.

The Vampire Facial® procedure, using a specific technique for micro-needing, followed by application of PRP. The Vampire Facelift® procedure involves using Juvederm to restore shape followed by injecting PRP below the dermis the help restore color and texture along with enhancing a normal shape.  The Vampire Facial® procedure is described in more detail here.
In laymen's terms: It's a facial that essentially uses, "your own blood to help promote the healthy activity of your skin cells," says Joshua Zeichner, the director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City. Our blood is comprised of red blood cells and serum, which contain our white blood cells and platelets.
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