The basic PRP treatment has been used for almost 20 years to accelerate the healing of wounds and burnt skin, and help athletes - including, reportedly, tennis ace Rafael Nadal - recover from injury. But it was when Dr Charles Runels from Alabama trademarked the name "Vampire Facelift" in 2010, during the craze for the Vampire Diaries and Twilight Saga, that the procedure became attractive for A-listers.
Providers of the Vampire Facelift (R) procedure take into account the mathematics of beauty as defined by much research (starting with the notebooks of Lonardo da Vinci) to avoid at all costs creating an unnatural shape. These ideas about the HA fillers are not commonly known even among the best of cosmetic surgeons and constitute part of the intellectual property protected by the trademarked name (Vampire Facelift®).
Platelets, Zeichner explains, are rich in growth factors, which essentially act as energy boots for our skin. This helps our skin function optimally, increasing everything from collagen to elastin, while also bringing antioxidant and hydrating properties. "Platelet-rich plasma is now commonly used topically as part of a regular facial, used along with microneedling to enhance penetration into the skin, and is even being injected into the skin in the same manner as dermal fillers," says Zeichner.