"[It's] a broad term that was originally coined by a provider in Southern California—it doesn’t really describe a specific treatment," Wilbur Hah from the American Board of Cosmetic Surgery told Newsweek. "Generally speaking, the term “vampire facial” is used to describe platelet-rich plasma (PRP) therapy, with most physicians performing a microneedling treatment with PRP to both trigger the body’s natural healing response and provide the skin with regenerative growth factors."
You've probably seen the photos on Instagram: A celebrity or influencer's face covered with blood splatter. No, it's not Halloween makeup, it's actually one of the latest treatment trends in skin care, also known as a "vampire facial." Celebrities, including Kim Kardashian West and Bar Refaeli, are fans of the facial, which might look quite scary, but boasts big-time results.