At this point, you’ve probably seen photos and videos circulating on Instagram and Snapchat showcasing blood-splattered selfies, all taken in the name of beauty. What sounds (and looks) like an absolute nightmare is actually one of the industry’s most-requested treatments: the vampire facial. And, as with many seemingly crazy beauty habits and trends, we have the Kardashians to thank for it.
The facialist can reintroduce this PRP serum into the client's skin in two ways: by direct injection or microneedling. (Many treatments include both methods.) A vibrating microneedling pen opens tiny holes in the skin so that once the plasma is smeared on the face, it penetrates deeply. To minimize discomfort, Dr. Arviv's team preps the client's skin for microneedling with a numbing cream.
So, what is it and how does it work, exactly? Don't let the name fool you. In fact, "It's usually done in full light of day," says Beverly Hills-based dermatologist Ava Shamban. In all seriousness, the treatment is a "combination of a microdermabrasion, followed by the application of PRP (platelet-rich plasma)," says Shamban. "The PRP is derived from the serum portion of the blood, which contains platelets. The platelets contain high levels of growth factors, which, when applied to the skin, will stimulate cell turnover."