The deal is this: Blood is drawn, usually from the client’s arm, then placed in a centrifuge in order to separate the plasma and the platelets from red blood cells. The resulting liquid is called platelet-rich plasma, or PRP. The plasma contains protein and other nutrients that are supposed to help stimulate skin cell growth and collagen. Then that material is either applied topically or injected into the face using microneedling techniques, which essentially involves puncturing the skin many times with super-tiny needles. The theory is that the holes help the growth factors and other nutrients get into deeper layers of the skin.

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So, what is it and how does it work, exactly? Don't let the name fool you. In fact, "It's usually done in full light of day," says Beverly Hills-based dermatologist Ava Shamban. In all seriousness, the treatment is a "combination of a microdermabrasion, followed by the application of PRP (platelet-rich plasma)," says Shamban. "The PRP is derived from the serum portion of the blood, which contains platelets. The platelets contain high levels of growth factors, which, when applied to the skin, will stimulate cell turnover."
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