The basic PRP treatment has been used for almost 20 years to accelerate the healing of wounds and burnt skin, and help athletes - including, reportedly, tennis ace Rafael Nadal - recover from injury. But it was when Dr Charles Runels from Alabama trademarked the name "Vampire Facelift" in 2010, during the craze for the Vampire Diaries and Twilight Saga, that the procedure became attractive for A-listers.
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At this point, you’ve probably seen photos and videos circulating on Instagram and Snapchat showcasing blood-splattered selfies, all taken in the name of beauty. What sounds (and looks) like an absolute nightmare is actually one of the industry’s most-requested treatments: the vampire facial. And, as with many seemingly crazy beauty habits and trends, we have the Kardashians to thank for it.
You've probably seen the photos on Instagram: A celebrity or influencer's face covered with blood splatter. No, it's not Halloween makeup, it's actually one of the latest treatment trends in skin care, also known as a "vampire facial." Celebrities, including Kim Kardashian West and Bar Refaeli, are fans of the facial, which might look quite scary, but boasts big-time results.