These platelets, when injected into certain areas of the face, can encourage blood flow, assist with the production of collagen, and activate multipotent stem cells already present in the skin. In time, this procedure will even stimulate the body to produce new skin cells, generating younger tissue and reducing the signs of aging throughout the treated area. This will promote healthy collagen production and restore vitality to the blood vessels and fatty tissues in the neck and face.
"The jury is still out on how effective this procedure is, but many feel that it can significantly help improve skin tone, texture, and fine lines," says Joshua Zeichner, M.D., a New York City–based board-certified dermatologist and director of cosmetic and clinical research in dermatology at Mount Sinai Medical Center. Basically, the idea is that it can make your skin look plump and glowy (and younger).
Runels is very serious about protecting the vampire name, emphasizing that he defined and named the procedure and does not want people being confused. He goes to great lengths to prevent "Vampire Facelift" from become a generic term for any procedure that uses PRP and makes it clear the procedure is not for everyone, including patients on blood thinners.