Ever since Kim was seen walking into a spa with her BFF Jonathan Cheban to get the snap-worthy procedure, the world of influencers and everyday beauty lovers converged, making way for this crazy facial to be the topic of conversation and consideration IRL. And so I made an appointment to sit down with Dr. Marina Peredo at Skinfluence in New York City to get the 4-1-1 on all things bloody and beautiful.
So, what is it and how does it work, exactly? Don't let the name fool you. In fact, "It's usually done in full light of day," says Beverly Hills-based dermatologist Ava Shamban. In all seriousness, the treatment is a "combination of a microdermabrasion, followed by the application of PRP (platelet-rich plasma)," says Shamban. "The PRP is derived from the serum portion of the blood, which contains platelets. The platelets contain high levels of growth factors, which, when applied to the skin, will stimulate cell turnover."